In a Marketing Functions Audit,which of the Following Questions About

question 68

Multiple Choice

In a marketing functions audit,which of the following questions about advertising focus on?

• A)Coverage
• B)Media schedule
• C)Price elasticity
• D)Role of salesforce

Understand the importance of differentiating between earnings and cash flows for project projections.

Recognize the redundancy of including financing costs in cash flow estimates.

Comprehend the principle of incremental cash flow in evaluating projects and its focus on both positive and negative impacts.

Understand the irrelevance of sunk costs and the relevance of taxes in capital budgeting decisions.