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Benedict Arnold, originally a British officer, switched to the American side halfway through the war.
Nonpersonal
Refers to communication or interaction that does not directly involve interpersonal contact, typically seen in various forms of advertising and promotion.
Sales Promotion
Short-term incentives to encourage the purchase or sale of a product or service.
Database Marketing
A form of direct marketing using databases of customers or potential customers to generate personalized communications to promote a product or service.
Integrated Marketing Communications
A strategic approach that aims to unify different marketing methods to promote a consistent message across all channels.
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