Examlex
Emergent norm theory points out that crowds are largely irrational.
Cost Leadership
A business strategy focused on achieving the lowest operational costs within an industry, thereby allowing the company to offer its products or services at a lower price than its competitors.
Small Company
A business with a limited number of employees and relatively low volume of sales compared to larger enterprises.
Porter's Generic Strategies
A framework developed by economist Michael Porter that outlines three potential strategies—cost leadership, differentiation, and focus—for achieving competitive advantage.
Focused Differentiation
A business strategy where a company targets a specific market segment with unique products or services that stand out from competitors.
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