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A solution with a pH of 11
IMC Program
A strategic plan that uses integrated marketing communication tools and tactics to ensure consistent messaging and branding across all consumer touchpoints.
Pretest
A pretest is an evaluation or test conducted before the main test or assessment to gauge its effectiveness, identify potential problems, or assess participants' baseline knowledge or abilities.
Posttest
An assessment or test given after a particular content has been taught or an intervention has been implemented, to evaluate its effectiveness.
Implementation Phase
the stage in a project or plan where strategies are executed or applied to achieve the intended outcomes.
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