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Lactic acid is an example of a "fixed" acid.
Innovation Success
The achievement of desired outcomes and impacts from new ideas, products, or processes, measured by criteria such as adoption, profitability, and market penetration.
Return on Investment
calculates the financial return on a particular investment relative to its cost, to evaluate its efficiency.
Marketing Pull
A strategy that creates demand through consumer interest and engagement, drawing customers toward a product or brand.
Emotional Associations
The feelings and emotions that consumers connect with a brand, influenced by their experiences and perceptions.
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