Examlex
Rhodopsin is a photopigment present in rods that is used for night vision.
Cognitive Dissonance
The mental conflict that people undergo when they acquire new information that contradicts their beliefs or assumptions.
Buyer's Remorse
A sense of regret or guilt after making a purchase, typically because the product does not meet expectations or the purchase is considered unnecessary.
Marketer
A professional involved in the promotion and selling of products or services, often focused on creating strategies to increase market share.
Unplanned Purchases
Purchases made in a retail outlet that are different from those the consumer planned prior to entering the store.
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