Examlex
Edema may occur when:
Target Drift
The phenomenon where the intended target market or audience gradually changes over time, impacting marketing strategies.
Segment Shift
A change in market dynamics that leads to the movement of customers from one market segment to another due to factors like changing needs, emerging technologies, or competitive actions.
Differentiating
Differentiating involves making a product or service stand out from its competitors, through unique features, branding, or quality.
Competitive Advantages
Unique attributes or capabilities a company possesses that allow it to outperform its competitors.
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