A Company That Markets Air Fresheners Has a Series of Commercials

question 176

Multiple Choice

A company that markets air fresheners has a series of commercials about being "nose-blind," that is, people getting used to odors such as those from pets or cooking pungent foods to the extent that they no longer notice them. "Nose-blindness" is actually ____.

• A) habituation
• B) classical conditioning
• C) dishabituation
• D) orienting

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Definitions:

Stock Dividends

The payment of additional shares of a company to its existing shareholders instead of cash.

Stock Splits

A corporate action in which a company divides its existing stock into multiple shares to increase the liquidity of the shares, though the market capitalization remains the same.

Shareholder's Wealth

Shareholder's Wealth is the sum total of the capital value of a company's shares plus any retained earnings or losses. It represents the shareholders' stake in the company.

Stock Split

A corporate action in which a company divides its existing shares into multiple shares to boost the liquidity of the shares, although the overall value of one's holdings remains the same.