Examlex
Operant conditioning is to ____ as classical conditioning is to ____.
Cognitive Dissonance
The discomfort in one's mind arising from holding several opposing beliefs, ideas, or values concurrently.
Perceived Risk
The level of uncertainty consumers associate with purchasing a product or service, which can affect their decision-making process.
Yield Management Pricing
A dynamic pricing strategy based on understanding, anticipating, and influencing consumer behavior in order to maximize revenue or profits.
Price Lining
A pricing strategy where products or services are sold at several different price points, offering different levels of quality or features.
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