One of the Reasons Why the Middle Items in a Long

question 30

Multiple Choice

One of the reasons why the middle items in a long list of items are less likely to be accurately recalled than items at the beginning and the end of the list is because the middle items ____.

• A) do not benefit from the proximity effect
• B) do not benefit from either the recency or the primacy effect
• C) are subject to the contextual effect
• D) are subject to the contiguity effect

---

Definitions:

Customer Switching Costs

The expenses, both tangible and intangible, that consumers encounter when changing from one product or service provider to another.

Facilitating Function

Activities that help to ease and support the process of bringing products from the producer to the consumer, such as transportation, financing, and storage.

Providing Technical Support

Providing technical support involves offering assistance and guidance to users experiencing technical issues or difficulties with products or services, typically via phone, email, or chat.