Which Item Belongs in the Subordinate Category?​

question 203

Multiple Choice

 Which item belongs in the subordinate category?​ 

• A)dog
• B)poodle
• C)animal
• D)mammal

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Definitions:

Distribution Intensity

The level of market coverage pursued by a company, deciding how widely a product will be distributed, ranging from exclusive to intensive distribution.

Scrambled Distribution

involves a retailer carrying an assortment of goods in unrelated product categories, aiming to provide a one-stop shopping experience.

Intensive Distribution

Distribution strategy that involves placing a firm’s products in nearly every available outlet.