The Central Route to Persuasion Is to ____, as the Peripheral

question 105

Multiple Choice

The central route to persuasion is to ____, as the peripheral route to persuasion is to ____.

• A) television advertising; print advertising
• B) men; women
• C) logical reasons; superficial reasons
• D) external motivation; internal motivation

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Definitions:

Corporate Express Catalog

Corporate Express Catalog was a comprehensive listing of products offered by Corporate Express, a company providing office supplies, which has since been acquired by Staples.

Administrative Assistant

A role primarily focused on supporting an organization's staff through clerical and administrative tasks, facilitating smooth operations.

Buy-Class Situation

A classification that categorizes purchase situations into three types: new task, modified rebuy, and straight rebuy, based on the familiarity and experience with the purchase.

Low-Priced Supplier

A business providing goods or services at a cost that is lower than most or all competitors.