Infomercials That Offer Not Only the Product They Are Selling

question 92

Multiple Choice

Infomercials that offer not only the product they are selling but also additional products at no additional cost are using the ____ technique.

• A) that's-not-all
• B) foot-in-the-door
• C) door-in-the-face
• D) low-balling

---

Definitions:

Chief Executive Officer

The highest-ranking executive in a company or organization, responsible for making major corporate decisions and managing overall operations.

Ideal Future

A vision or conceptualization of a perfect scenario or state that an individual, group, or society aims to achieve, often used as a motivational tool.

Operational Planning

The process of planning strategic goals and objectives to tactical goals and objectives. It describes milestones, conditions for success, and explains how, or what portion of, a strategic plan will be put into operation during a given operational period.

Strategic Plan

A systematic process of envisioning a desired future and translating this vision into broadly defined goals and a sequence of steps to achieve them.