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When the PC version of the spreadsheet program __________ became available, the IBM PC quickly became the top-selling personal computer.
Criteria
Standards or principles by which something is judged or decided.
Branding Strategies
The plans and tactics a business uses to build and shape its brand's identity, reputation, and image in the marketplace.
Brand Managers
Professionals responsible for developing and maintaining a brand's image, identity, and strategy to ensure it resonates with its target audience.
Brand Equity
The value derived from consumer perception of a brand name of a particular product or service, as compared to generic alternatives.
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