Examlex
MATCHING
Identify the letter of the choice that best matches the phrase or definition.
-An Internet utility that sends a signal to a specific Internet address and waits for a reply
Media Investments
Financial commitments made in various media channels, such as television, digital, print, and radio, for the purposes of advertising and marketing.
Zero Moment Of Truth
The point in the buying process when a consumer researches a product before making a purchase decision.
Content Marketing
An approach in marketing that concentrates on producing and disseminating content that is both useful and relevant, aiming to engage and maintain a specific audience group.
Digital Image
A picture or graphic that is stored in a digital format, making it viewable on electronic devices.
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