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In the long run, in a price-taker market, the price of a good is determined primarily by the
Integrated Marketing
A strategy that combines all aspects of marketing communication like advertising, sales promotion, and public relations to provide a consistent message across all audiences.
Promotional Message
A communication intended to persuade or inform potential customers about a product, service, or brand.
Customer Needs
The desires or requirements that customers expect from products or services to solve problems or achieve goals.
Promotions
Marketing activities that aim to increase visibility, sales, or the launch of new products through various strategies and media.
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