Ralph Wants to Buy Some Milk and a Box of Cereal

question 200

Multiple Choice

Ralph wants to buy some milk and a box of cereal. If Ralph buys 4 gallons of milk at $3.00 per gallon, the box of cereal costs $2.00. If he buys 5 gallons of milk, the box of cereal is free. For Ralph, the marginal cost of buying a fifth gallon of milk is:

• A) zero.
• B) $1.00.
• C) $2.00.
• D) $3.00.

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Definitions:

Pricing Scheme

A strategy or method used by businesses to set prices for their products or services, often designed to optimize profits, market share, or customer satisfaction.

Second-degree Price Discrimination

A pricing strategy where prices vary based on the quantity consumed or purchased, rather than customer characteristics, allowing sellers to capture more consumer surplus.

Consumer Surplus

The difference between the highest price a consumer is willing to pay for a good or service and the actual price they pay.

Sherman Antitrust Act

A landmark federal statute in the United States passed in 1890 aimed at promoting economic competition by prohibiting monopolies, cartels, and other forms of anticompetitive practices.