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The price of product X increases from $35 to $40, and as a result, the quantity demanded decreases from 250 to 200. Over this price range,
LEGO Friends
A theme within the LEGO brand, aimed particularly at girls, that focuses on the lives and adventures of five characters in the fictional town of Heartlake City.
Market Modification Strategy
Tactics used by companies to change market perception, reach new customers, or increase product use among existing customers, often through product, price, place, and promotion adjustments.
Product Repositioning
Refers to the strategic process of changing the market's perception of a product or brand.
New Market
Entering or creating market opportunities in new geographic areas or sectors that were previously unexplored or underserved.
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