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If the price of Pepsi-Cola increases from 50 cents to 60 cents per can and the quantity demanded decreases from 100 cans to 50 cans, then the Pepsi-Cola Company could increase its total revenue by
Call Option
A call option gives the holder the right, but not the obligation, to buy an underlying asset at a specified price within a specific time period.
Premium
The amount by which the price of a financial asset exceeds its par or face value, or alternatively, the cost above the normal price paid to acquire an insurance policy.
Put Option
A financial contract giving the holder the right, but not the obligation, to sell a specified amount of an underlying asset at a predetermined price within a set time frame.
Put Premium
The cost associated with acquiring a put option, allowing the holder to sell an asset at a stipulated price within a specific timeframe, offering protection against asset depreciation.
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