Jim Smith Runs a Company That Sells Encyclopedia Sets for $200

question 26

Multiple Choice

Jim Smith runs a company that sells encyclopedia sets for $200 each. When he employs 5 workers, they can sell 20 sets per week, while only 17 sets are sold when 4 workers are employed. If the wage of workers in this skill category is $500 per week, should the fifth worker be hired?

• A) No, because the MRP of the fifth worker is less than $500 per week.
• B) No, because the MRP of the fifth worker is more than $500 per week.
• C) Yes, because the MRP of the fifth worker is less than $500 per week.
• D) Yes, because the MRP of the fifth worker is more than $500 per week.

Understand the role of product groupings in influencing customer shopping experience and marketing strategies.

Identify the factors involved in deciding against targeting certain market segments.

Grasp how to estimate market sizes within the market-product grid and the significance of this estimation in marketing strategy.

Appreciate the concept of market segmentation and the different bases used to segment markets, including demographic, geographic, and behavioral criteria.

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Definitions:

Equity

Equity represents the value that would be returned to a company’s shareholders if all the assets were liquidated and all the debts repaid.

Current Assets

Assets that are expected to be converted into cash, sold, or consumed within one year or a business's operating cycle, whichever is longer.

Uncollectible Accounts

Accounts receivable that are considered unlikely to be collected and are therefore written off as a loss.

Direct Write-off Method

A method used in accounting to write off bad debts when they are determined to be uncollectible, impacting accounts receivable and expense accounts directly.