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The Mythical Country of Quitar Has Just Established a Policy

question 14

Essay

The mythical country of Quitar has just established a policy to give very generous in-kind benefits to the nation's poor, currently defined as those earning less than $10,000 a year. Several years later, the poverty rate has not fallen. Why not?


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AIDA Model

A marketing model that outlines the process for achieving successful marketing communications: Attention, Interest, Desire, and Action.

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A document or plan presenting a suggested course of action or intention, often used in business or project planning.

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