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Currently,the strategy of the Social Security system is to run surpluses to prepare for the retirement of the baby boom generation.The effectiveness of this strategy is being undermined because
Awareness
The knowledge or perception of a situation or fact, often used in marketing to denote the extent to which consumers are familiar with the qualities or image of a particular brand or product.
Posttesting Advertising Copy
The evaluation of advertising effectiveness after a campaign has been aired to measure its impact on the intended audience.
Limited-service Advertising Agencies
Agencies that offer selected advertising services without the full suite of marketing and strategy planning.
Full-service Advertising Agencies
Agencies that provide a complete range of advertising-related services, including research, design, branding, digital marketing, and public relations, to clients.
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