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The reporter on one broadcast network says 2011 GDP increased to an all-time high. Commenting on the same figure, a second reporter says GDP in 2011 was less than in 2010. Which of the following explanations is consistent with the statements of both reporters?
Personalized
Tailored or customized to meet the specific needs or preferences of an individual.
Tangible
Real or physical objects that can be perceived by touch, as opposed to ideas or digital assets which are intangible.
AIDA
An acronym for Attention, Interest, Desire, and Action, describing the stages of the consumer journey in marketing and advertising.
Rational Appeals
Marketing strategies that use logical, fact-based arguments to convince consumers to make a purchase or adopt a viewpoint.
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