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Public choice theory assumes each voter will tend to support the political candidate who offers
Cognitive-Physiological Theory
A concept that links cognitive processes with bodily functions, explaining how thoughts and emotions influence physiological responses.
Schachter
Refers to Stanley Schachter, a psychologist known for his work on emotion, particularly the two-factor theory of emotion.
Physiological Arousal
pertains to the physical responses of the body, such as increased heart rate or adrenaline, often triggered by emotions, stress, or excitement.
James-Lange Theory
A theory of emotion suggesting that physiological arousal precedes the emotional experience, implying that each emotion is associated with a specific pattern of bodily responses.
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