Examlex
In economics, the demand for a good refers to the amount of the good people
Total Budget Competitor
An entity in the market that directs its entire budget towards strategies aimed at outperforming competitors in certain areas.
Product Competitor
A product competitor refers to another product in the marketplace that meets the same consumer need or desire as the company's own product.
Brand Competitor
Other brands that offer similar products or services in the same category, vying for the same customer base.
Primary Data
Information that is collected directly by the researcher or organization for a specific research purpose or project.
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