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Suppose Katie, Kendra, and Kristen each purchase a particular type of cell phone at a price of $80. Katie's willingness to pay was $100, Kendra's willingness to pay was $95, and Kristen's willingness to pay was $80. Consumer surplus for the three individuals is
Psychophysiological Data
Information that reflects the relationship between psychological processes and physiological responses.
EEG
Electroencephalogram, a test that measures electrical activity in the brain and is used to diagnose neurological conditions.
Polygraph
A lie detector test that measures and records several physiological indicators such as blood pressure, pulse, respiration, and skin conductivity while the subject is asked and answers a series of questions.
fMRI
Functional Magnetic Resonance Imaging, a non-invasive neuroimaging technique that measures brain activity by detecting changes associated with blood flow.
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