A Marketing Research Project Is Warranted When ________

question 11

Multiple Choice

A marketing research project is warranted when ________.

• A) the required information is already in the organization
• B) the decision which the research addresses has already been made
• C) the research will be used for gaining political ends
• D) time or money are not available in adequate amounts
• E) the cost of the research is less than its eventual benefits

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Definitions:

Guilty

A legal term describing someone formally convicted of a crime by a court of law.

Arraignment

A court proceeding in which a criminal defendant is formally charged and asked to enter a plea.

Plead Guilty

The act of admitting to the court that one committed the offense with which they are charged.

No Trial

A legal proceeding that is resolved without a full trial, often through a settlement agreement, plea bargain, or dismissal of the case.