ABC Is a Company Which Is Involved in Selling Data

question 26

Multiple Choice

ABC is a company which is involved in selling data that is designed to serve information needs of firms like PepsiCo and Coca-Cola.The data are primarily collected through surveys, purchase and media panels, and scanners.What kind of service does ABC provide in the marketing research industry?

• A)Internet service
• B)data analysis service
• C)limited-service suppliers
• D)coding and data entry services
• E)syndicated services

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Definitions:

Self-Leadership

A process whereby individuals influence themselves to achieve self-direction and self-motivation to perform.

Job Specialization

The process of focusing work roles and tasks on specific aspects of a job or industry to increase efficiency and expertise.

Empowerment

The process of granting individuals or groups the autonomy, resources, and capability to make decisions and carry out actions in their roles.

Responsive

Being quick to react or respond positively or effectively to suggestions, requests, or changes.