Which of the Following Is NOT a Characteristic of a Marketing

question 65

Multiple Choice

Which of the following is NOT a characteristic of a marketing information system?

• A) structured problems
• B) use of reports
• C) information displaying restricted
• D) can improve decision making by using "what if" analysis
• E) can improve decision making by clarifying new data

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Definitions:

Comparative Financial Statements

Financial reports that present the financial position and results of operations for a business across two or more periods, facilitating analysis over time.

Quick Ratio

A measure of a company's ability to meet its short-term obligations with its most liquid assets.

Inventory

The goods and materials a business holds for the purpose of resale or production.

Quick Ratio

A liquidity ratio that measures a company's ability to cover its short-term obligations with its most liquid assets, excluding inventory.