A Data Gathering Technique That Is Comprised of Samples of Respondents

question 91

Multiple Choice

A data gathering technique that is comprised of samples of respondents whose television viewing behavior is automatically recorded by electronic devices is referred to as ________.

• A) scanner panels/cable TV
• B) scanner panels
• C) purchase panels
• D) media panels

---

Definitions:

Statistical Process Control

The application of statistical methods to monitor and control a process to ensure that it operates at its full potential to produce conforming product.

Acceptance Sampling

A statistical quality control method that inspects a random sample of goods to decide whether the entire lot meets the predetermined standards.

Representative

An individual or entity that acts on behalf of others or an entire group, in a specific capacity or role.

Central Tendency

A statistical measure that identifies a single value as representative of an entire distribution of data, commonly using the mean, median, or mode.