Scanner Data That Provides Information on Purchases by Brand,size,price,and Flavor

question 5

Multiple Choice

Scanner data that provides information on purchases by brand,size,price,and flavor or formulation are called ________.

• A) segmenting data
• B) volume-tracking data
• C) secondary data
• D) modular data
• E) audiologs

---

Definitions:

Analyzing Audience

The process of understanding the characteristics, needs, and expectations of the audience to whom a message is directed.

Common Ground

Shared beliefs, knowledge, or interests that make communication more effective and cooperative.

Primary Purpose

The main intent or objective behind an action, project, or document.

Persuasive Messages

Communications designed to influence or convince the recipient to adopt a particular viewpoint or take action.