Qualitative Research Procedures Are Classified as Either ________

question 34

Multiple Choice

Qualitative research procedures are classified as either ________.

• A)primary or secondary
• B)direct or indirect
• C)descriptive or exploratory
• D)theoretical or non-theoretical
• E)partial or total

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Definitions:

Marketing Function

The activities and roles involved in identifying and meeting the needs and wants of customers through the creation and exchange of products and values.

Entire

Whole, complete, or having all the parts or elements.

Food Broker

An intermediary between food producers or manufacturers and retailers, responsible for negotiating sales, representing products, and sometimes managing product promotion.

Mr. Coffee

A brand name of coffee makers developed by North American Systems International in the early 1970s; recognized for popularizing the automatic drip coffee maker.