Disadvantages of Focus Groups Include All of the Following EXCEPT

question 50

Multiple Choice

Disadvantages of focus groups include all of the following EXCEPT:

• A) tendency to regard findings as conclusive.
• B) difficulty in moderating focus groups.
• C) completely skilled moderators are rare.
• D) coding, analysis, and interpretation are difficult.
• E) respondents are generally spontaneous.

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Definitions:

Sales Presentation

A pitch or demonstration aimed at persuading potential buyers to purchase a product or service.

Pampered Chef

A multinational multi-level marketing company that sells kitchen tools, food products, and cookbooks for preparing food in the home.

Memorized Sales Presentation

A sales strategy where the salesperson memorizes a sales pitch and delivers it verbatim to each potential customer.

AIDA Approach

A marketing strategy model that stands for Attention, Interest, Desire, and Action, used to guide the process of advertising and sales techniques.