Examlex
External validity refers to whether the manipulation of the independent variables or treatments actually caused the observed effects on the dependent variables.
Transportation
The shipment of products to buyers.
Warehousing
The design and operation of facilities to receive, store, and ship products.
Promotion Mix
The blend of different marketing methods used by a business, such as advertising, sales promotion, public relations, and direct marketing.
Publicity
Nonpersonal communication transmitted through the mass media but not paid for directly by the firm.
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