In a Pepsi Project the Researcher Is Interested in Examining

question 69

Multiple Choice

In a Pepsi project the researcher is interested in examining the effect of humor and the effect of various levels of brand information on advertising effectiveness.Three levels of humor (no humor,some humor,and high humor) are to be examined.Likewise,brand information is to be manipulated at three levels (low,medium,and high) .The resulting table would be three rows (levels of information) by three columns (levels of humor) ,producing nine possible combinations or cells.The respondents would be randomly assigned to one of the nine cells.Respondents in each cell would receive a specific treatment combination.After exposure to a treatment combination,measures would be obtained on attitudes toward Pepsi advertising,brand,and the celebrity from respondents in each cell.To which category of design does this fall into?

• A) statistical regression design
• B) recombinant design
• C) static group design
• D) one-shot case study
• E) factorial design

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Definitions:

Under-reward Inequity

A situation in which an individual perceives that the rewards received are less than the rewards deserved for their efforts, leading to dissatisfaction.

Instrumentality

The belief that performance is directly linked to the attainment of desired outcomes or rewards.

Self-concordance

The degree to which individuals’ goals align with their personal interests and core values, leading to greater motivation and satisfaction.

Benevolents

Individuals who are inclined to perform acts of kindness or charity, often motivated by a genuine desire to help others.