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A Comparative Scaling Technique in Which a Respondent Is Presented

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A comparative scaling technique in which a respondent is presented with two objects at a time and asked to select one object in the pair according to some criterion is called paired comparison scaling.


Definitions:

Self-Esteem

An individual's subjective evaluation of their own worth, encompassing beliefs and emotions such as pride and shame.

Prosocial Behavior

Behavior that benefits other people, generally without expectation of reward.

Desensitized

The process of becoming less sensitive or emotionally responsive to a stimulus, often as a result of repeated exposure.

Securely Attached

A type of attachment characterized by confidence and trust in the availability and responsiveness of attachment figures.

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