Constant Sum Scaling Forces the Respondent to Discriminate Among Alternatives

question 55

True/False

Constant sum scaling forces the respondent to discriminate among alternatives and also comes closer to resembling the shopping environment.

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Definitions:

Management's Approval

An endorsement or sanction by the managerial level of an organization for a proposal, plan, or action.

Drafting

The process of drafting refers to creating preliminary versions of documents or designs.

Outline

A general description or plan showing the essential features of something but not the detail.

Cultural Variables

factors that describe the differing aspects of cultures and influence how individuals within those cultures behave and communicate.