Consider a Scale from 1 to 100 for Locating Consumers

question 56

Multiple Choice

Consider a scale from 1 to 100 for locating consumers according to the characteristic "attitude toward department stores." Each respondent is assigned a number from 1 to 100 indicating the degree of (un) favorableness,with 1 = extremely unfavorable,and 100 = extremely favorable.________ is the actual assignment of a number from 1 to 100 to each respondent.________ is the process of placing the respondents on a continuum with respect to their attitude toward department stores.

• A)Measurement;Scaling
• B)Scaling;Ranking
• C)Scaling;Measurement
• D)Ranking;Measurement

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Definitions:

Meritocracy

A societal system where advancement in society is based on an individual's capabilities and merit rather than on family, wealth, or social class.

Discrimination

Discriminatory behavior that unfavorably targets people belonging to distinct categories, mainly due to their racial background, age, gender, or physical limitations.

Gender Biased

Indicates a preconceived preference or prejudice toward one gender over the other, often resulting in unequal treatment.

Caste System

A traditional form of social stratification based on hereditary status, often associated with Hindu society in India, that dictates social positions and occupations.