A Comparative Scaling Technique in Which a Respondent Is Presented

question 61

Multiple Choice

A comparative scaling technique in which a respondent is presented with two objects at a time and asked to select one object in the pair according to some criterion is called ________.

• A) rank order scaling
• B) paired comparison scaling
• C) constant sum scaling
• D) semantic differential scaling
• E) semantic meaning scaling

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Definitions:

Variable Costs

Expenses that change in proportion to the activity of a business, such as costs for raw materials or production labor.

Fixed Costs

Costs that remain constant regardless of the amount of goods produced or sold, like lease payments or employee wages.

Net Income

The amount of profit left after all operating expenses, taxes, and costs have been subtracted from total revenue.

Variable Costs

Expenses that fluctuate with the level of output or sales, such as raw materials and direct labor.