A Comparative Scaling Technique in Which Respondents Are Presented with Several

question 64

Multiple Choice

A comparative scaling technique in which respondents are presented with several objects simultaneously and asked to order or rank them according to some criterion is called ________.

• A) rank order scaling
• B) paired comparison scaling
• C) constant sum scaling
• D) semantic differential scaling
• E) semantic meaning scaling

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Definitions:

Qualitative

Relating to, measuring, or measured by the quality of something rather than its quantity.

Quantitative

Pertains to research or data that can be measured and quantified numerically.

Sequential Design

A research design that involves multiple phases, each phase beginning with the results of the previous one, often used to refine the research focus or methods incrementally.

Mixed Methods Designs

An approach to research that employs both statistical analysis and personal narrative to provide a comprehensive view of a research question.