A Nonprobability Sampling Technique in Which an Initial Group of Respondents

question 38

Multiple Choice

A nonprobability sampling technique in which an initial group of respondents is selected randomly and subsequent respondents are selected based on the referrals or information provided by the initial respondents is called ________.

• A) quota sampling
• B) snowball sampling
• C) stratified sampling
• D) cluster sampling
• E) respondent sampling

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Definitions:

Operating Cash Flow

A measure of the cash generated by a company's regular operational activities over a specific period.

Profit Margin

A financial metric that measures the percentage of revenue that exceeds the cost of goods sold, indicating how much profit a company makes on sales.

Depreciation Expense

The allocation of the cost of an asset over its useful life.

After-tax Salvage Value

The net value of an asset after it has been sold and all related taxes have been paid.