In the Marketing Research Process,data Preparation and Analysis Comes Immediately

question 35

Multiple Choice

In the marketing research process,data preparation and analysis comes immediately after ________ and before ________.

• A) problem definition; research design
• B) research design; fieldwork
• C) fieldwork; research design
• D) problem definition; report preparation
• E) fieldwork; report preparation and presentation

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Definitions:

Absolute Class Frequency

The number of data points in a dataset that belong to a specific category without considering any relative measures.

Relative Class Frequency

The proportion of observations within a statistical data class compared to the total number of observations.

Observations

The individual data points or measured instances collected during a study or experiment.

Frequency Distribution

A mathematical function showing the number of instances in which a variable attains each of its possible values.