________ Is a Body of Knowledge That Tries to Understand

question 31

Multiple Choice

________ is a body of knowledge that tries to understand and predict consumers' reactions based on an individual's specific characteristics.

• A) Economic behavior
• B) Organizational behavior
• C) Buyer behavior
• D) Ethical behavior
• E) Census data

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Definitions:

Service Cultures

Organizational cultures that prioritize customer service as a key component of business strategy and employee behavior.

Customer Satisfaction

measures how products or services provided by a company meet or surpass a customer's expectations.

Organizational Village

A metaphorical term describing an organizational structure that emphasizes a sense of community, collaboration, and mutual support among its members, similar to the interconnectivity found in a village.

External Alliances

Collaborative relationships between an organization and outside entities to achieve common goals.