Exploratory Research Is Suitable for Generating All of the Following

question 63

Multiple Choice

Exploratory research is suitable for generating all of the following EXCEPT:

• A) alternative courses of action.
• B) cause-and-effect relationships.
• C) research questions.
• D) hypotheses.
• E) C and D

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Definitions:

Marketing Strategy

A plan designed by businesses to promote their products or services and to reach their target audience effectively.

Segmentation Variables

Characteristics or ways to group people that make them more likely to purchase a product.

Relationship Marketing

The philosophy of business that concentrates on establishing a long-term buyer-seller relationship for the benefit of both parties.

Marketing Concept

A philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition.