Examlex
According to the text,a basic rule of research is to examine secondary data first.
Marketing Efforts
The actions companies take to promote and sell their products or services in the market.
Primary Segment
The main target group of consumers that a business focuses its marketing and sales efforts on.
Target Sector
A specific segment of the market that a company aims to serve or sell its products and services to.
International Segmentation
The process of dividing a brand's market into distinct groups of consumers by geographical regions or countries, based on shared needs or preferences, for more targeted marketing.
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