Psychographics Refers to ________

question 53

Multiple Choice

Psychographics refers to ________.

• A) qualitative inventories of business personalities
• B) pictorial renderings of individuals' psychological traits
• C) psychological assessments of consumers' behavior
• D) graphic depictions of psychological testing results
• E) quantified psychological profiles of individuals

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Definitions:

Producer Surplus

The difference between the amount that producers are willing and able to sell a good for and the amount they actually receive (market price).

Total Surplus

The sum of consumer surplus and producer surplus, representing the total net benefit to society from a market transaction.

Deadweight Loss

The reduction of economic efficiency that happens when the free market does not achieve equilibrium for a particular good or service.

Tariff

A tax imposed by a government on goods and services imported from other countries to protect domestic industries from foreign competition.