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Scanner panels collect scanner data wherein panel members are issued an ID card allowing panel members' purchases to be linked to their identities.
Financing Activities
Transactions that result in changes in the size and composition of the equity and borrowings of an entity.
Marketable Securities
Financial instruments that are easily convertible into cash and are therefore considered very liquid.
Investing Activities
Components of cash flow statements that show the cash spent on or generated from investments in long-term assets and financial instruments.
GAAP
Generally Accepted Accounting Principles, a set of accounting standards and practices used in the preparation of financial statements in the United States.
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