Which of the Following Is NOT an Advantage of Using

question 24

Multiple Choice

Which of the following is NOT an advantage of using focus groups in marketing research?

• A) The richness of the comments, which come from real customers, makes this technique highly useful.
• B) Focus groups are easy to moderate.
• C) The comments of one person in a focus group can trigger unexpected reactions from others.
• D) The responses in a focus group are generally spontaneous and candid, and they provide rich insights.
• E) Ideas are more likely to arise out of the blue.

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Definitions:

Optic Nerve

The nerve that transmits visual information from the retina to the brain, playing a critical role in vision.

Axons

Long, threadlike parts of nerve cells along which impulses are conducted from the cell body to other cells.

Long Wavelengths

Electromagnetic waves with relatively great lengths, often associated with lower energy and frequency, such as those in radio and infrared spectrum.

Visual Cortex

The region of the brain located in the occipital lobe responsible for processing visual information.