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Why Would a Researcher Choose to Use Online Focus Groups

question 78

Essay

Why would a researcher choose to use online focus groups over traditional focus groups? Taking the other view,why would traditional focus groups be preferred?


Definitions:

Opportunity Cost

Neglecting possible gains from other scenarios by focusing on a singular choice.

Opportunity Cost

The cost of forgoing the next best alternative when making a decision, representing the benefits one could have received by taking a different course of action.

Attending College

The act of enrolling and participating in an academic program at a college or university.

Scarce Resources

Resources that are limited in availability and are not sufficient to satisfy all the various ways a society wants to use them.

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