The Disadvantages of Using Mall Intercept Interviews to Collect Research

question 36

Multiple Choice

The disadvantages of using mall intercept interviews to collect research data include all of the following EXCEPT:

• A) poor response rate.
• B) potential for interviewer bias.
• C) moderate quantity of data can be collected.
• D) high cost.
• E) high social desirability.

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Definitions:

Selective Perception

The process by which individuals selectively choose from their surroundings what they consider relevant, often based on their expectations, beliefs, or previous experiences.

Perceptual Distortion

A psychological phenomenon where an individual's perception deviates from reality.

Impression Management Tactics

Strategies used by individuals or organizations to influence the perceptions of others about them.

Eye Contact

The act of looking directly into another person's eyes, which is a powerful form of non-verbal communication that can convey confidence, interest, or empathy.